Purcotton x Mingzai & Ermao

Over the past year I've taken part in a lot of projects related to environmental protection — from biodiversity to sustainable fabrics — and it's been great to see both brands and consumers increasingly factoring "the future" into their decisions.
Purcotton's well-made cotton products are part of my everyday life, and cotton — as a witness to human civilization — lets us stay comfortable while building a deeper connection with nature.
Today at Shanghai Fashion Week I saw Purcotton's 2022 Spring/Summer collection, and it made me want to pack up and travel — comfortable, effortless, and effortlessly elegant. I hope we can all, alongside Shanghai Fashion Week's cotton blossom, contribute to the planet's sustainable future while enjoying fashion with more peace of mind.